2025 - Brand Design
The Brand
Walk&Fun Funchal is a project created by Sandra Burchert that offers a culturally, historically, and socially engaging experience. Small groups are invited to explore the charms of Funchal – from its modern areas to the old town – through the eyes of a local.
The Challenge
Create an authentic visual identity that conveys exploration, closeness, energy, and joy.
The Solution
The visual identity blends authenticity, connection, and playfulness through a simple and strong design. The logotype features subtle typographic details that evoke both movement (Walk) and joy (Fun). It was designed as a responsive logo, easily adaptable across various formats and media.
Logo Mark
A logo mark was also developed, which can serve as the project’s mascot. It combines three essential elements that define the brand concept: a location pin, a smile representing joy and fun, and the idea of walking.
Mafalda was tireless and quickly captured exactly what I had in mind. She carefully read all my main requests, presented smart solutions, and refined every detail until the final result truly reflected the essence of Walk&Fun Funchal. The final result exceeded my expectations, perfectly conveying the message I wanted to share with my clients. I recommend Mafalda for any project that calls for creativity, professionalism, and great attention to detail. Thank you so much!
Sandra Burchert
Fun Leader at Walk&Fun Funchal