The Project

Equilibrium – Fisio & Baby SPA, founded by Madalena Coelho in Castelo Branco, Portugal, focuses on providing relaxation, health, and well-being services for adults and babies. I was asked to create their visual identity.

The Challenge

The goal was to design a brand identity that communicates tranquility, health, and well-being, appealing to both parents and clients seeking physiotherapy and spa services.

The Solution

The resulting identity is based on rounded and harmonious geometric shapes, reflecting the core values of the spa while creating a calming and approachable visual language.