The Project

Élio Reguinga Car Stand is a family-owned business located in Santarém, Portugal, with over 30 years of history. The company sought a rebranding, as their previous visual identity no longer reflected their values and image.

The Challenge

The rebranding needed to include a generic car representation, incorporate yellow details, feature strong typography, and result in a timeless design that could be applied across various media.

The Solution

The final visual identity is balanced and impactful, with elegant lines and careful attention to detail. The design is versatile and easily adaptable across different graphic applications, successfully conveying both professionalism and the brand’s long-standing heritage.