The Project
Balcão do Bairro is a local initiative aimed at strengthening the community and supporting residents, with 12 locations spread across Lisbon. Its mission is to facilitate access to information and resources related to bureaucracy, including tax returns (IRS), social support, training, and medical assistance.
The Challenge
The rebranding required not only modernizing the existing logo but also creating a visual identity that could encompass and unify all the different counters across the city.
The Solution
The resulting identity features a symbol representing a community support point, where information and assistance are provided. A color palette was developed, assigning a unique color to each neighborhood, resulting in a visually appealing, cohesive, and inclusive brand identity.
This was a complex project, as it involved creating a logo for a service that brings together many different entities with different visions. Gathering strategy and incorporating diverse perspectives was a lengthy and not always unanimous process. Mafalda's work and patience were an essential part of ensuring that today we have a logo that unites more than 10 counters scattered throughout Lisbon.
Patrícia Luís
