The Project

Amigo de Quarto is a social initiative created by Mariana Paiva that produces therapeutic dolls to help reduce the stress and fear experienced by hospitalized children. I was invited to develop the project’s visual identity.

The Challenge

The goal was to create a clean, friendly, and emotionally engaging brand identity that would communicate comfort, protection, and companionship, while remaining visually appealing to both children and families.

The Solution

The final brand design features organic, child-friendly typography and a warm, diverse color palette. This visual approach reflects the playful nature of childhood while communicating a sense of care, affection, and emotional support.