The Brand
Mind The Trash is Portugal’s first zero-waste online store. Founded with the purpose of promoting more conscious and sustainable consumption, the brand stands out for its range of eco-friendly products and commitment to waste reduction.
The Challenge
The goal of this rebranding was to preserve the brand’s essence while creating a more modern and impactful visual identity.
The Solution
I developed a visual identity that conveys both innovation and environmental commitment, ensuring a cohesive and engaging design. The rebranding included the logo, website, social media templates, packaging, and presentations. The new identity is built on a color palette that balances organic and contrasting tones, a more modern and legible typography, and a cohesive design that strengthens the brand’s presence across all touchpoints.
The Packaging
In the packaging design phase, the challenge was to create a sustainable design using the minimum amount of ink possible, without compromising the visual identity or the consumer experience.
The solution combines functionality with a conscious aesthetic: a strategic color palette, with black as the base and a distinct color for each hair type; a functional design, featuring icons that highlight the main ingredients; and a travel-size version, perfect for those who prioritize sustainability wherever they go.
